Facebook Testing Time Scheduling for Ads, Full Dayparting Coming Soon
While Facebook has always allowed performance advertisers to schedule campaigns by day, advertisers have not had control over scheduling and delivery at more granular levels. This has created problems for advertisers in a couple of different ways:
- Advertisers can only start campaigns at midnight, which may not make sense given specific campaign related events.
- For international advertisers, starting at midnight US time might mean starting in the middle of the day in many other countries.
However, last week Facebook started testing a new time-scheduling feature that will allow advertisers to specify the specific start and end times of advertising campaigns down to 5 minute increments.
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