Digital Facebook Testing Automatic Translation? Facebook appears to be experimenting with automatic translation, including the extension of that functionality to calls to action.By David Cohen|December 1, 2015 Share By David Cohen|December 1, 2015 Share Facebook appears to be experimenting with automatic translation, including the extension of that functionality to calls to action. Reader Matteo Gamba shared these screenshots with SocialTimes, showing that the text in the Facebook post was automatically translated, and offering users the opportunity to rate the translation, as well as to opt out of automatic translation. Gamba also discovered the extension of Facebook’s translation to a “book an appointment” call to action, likely aimed at local businesses. Readers: Have you noticed anything similar? Adweek Adweek