Facebook is preparing for the expected explosion in online shopping this holiday season, teaming up with the Better Business Bureau on the “Shop Safe, Shop Smart” campaign to help educate people about online scams.
The campaign kicked off Tuesday and will run throughout December.
BBB and Facebook will run ads and post organic content on Facebook, Instagram and other social platforms to share actionable tips on how to spot, avoid, and report scams online, with a different set of tips each week.
Those tips will also be featured on the BBB’s campaign website.
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