Facebook Squeezing Spammy App Developers Out of Viral Channels

Tonight, Facebook changed the viral channel limits for application developers, making it harder for spammy app developers to keep growing and rewarding developers with good user feedback ratings with more opportunity for growth.

The changes apply to requests (invitations) and notifications. Depending on user feedback ratings on your apps’ requests and notifications, applications sending high-quality messages through these viral channels will experience higher limits, while apps that receive bad ratings will get lower limits. As the Facebook Platform team writes,

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