Facebook Sponsored Stories Triples App Installs: Study
Brands using Facebook sponsored stories see their applications installed 300 percent more often than those relying on other formats.
Brands using Facebook sponsored stories see their applications installed 300 percent more often than those relying on other formats.
That’s why marketing software vendor Kenshoo believes its clients should use Facebook sponsored stories for all types of campaigns.
Kenshoo examined a cross-section of its social media campaigns and found that 20 percent of all sales came from multiple clicks on Facebook ads.
Here are three best practices from Kenshoo Social General Manager Sivan Metzger:
- Advertisers should use a centralized tracking technology to compare the performance of all Facebook ad types and channels down to the user level.
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