Facebook Sponsored Stories Triples App Installs: Study

Brands using Facebook sponsored stories see their applications installed 300 percent more often than those relying on other formats.

Brands using Facebook sponsored stories see their applications installed 300 percent more often than those relying on other formats.

That’s why marketing software vendor Kenshoo believes its clients should use Facebook sponsored stories for all types of campaigns.

Kenshoo examined a cross-section of its social media campaigns and found that 20 percent of all sales came from multiple clicks on Facebook ads.

Here are three best practices from Kenshoo Social General Manager Sivan Metzger:

  • Advertisers should use a centralized tracking technology to compare the performance of all Facebook ad types and channels down to the user level.
  • Retailers should augment Facebook advertising campaigns driving traffic to external websites with ads to drive likes for their Facebook pages, in order to widen the audience they can market to.
  • Brands should leverage Facebook sponsored stories to drive engagement within Facebook.

Readers: Have you felt more inspired to purchase something after seeing that one of your friends got it too?