Facebook Is Considering Allowing Users to Hit the Snooze Button

24 hours, seven days, 30 days or forever

You snooze, and a friend, page or group doesn't completely lose Josh Constine, TechCrunch
Headshot of David Cohen

Facebook users who need to take a temporary break from posts by friends, pages or groups without unfriending, unfollowing or leaving will be very happy with a feature the social network is currently testing.

Facebook confirmed that it is testing a snooze feature, spotted on desktop earlier Thursday by Josh Constine of TechCrunch, with a spokesperson saying in an email to Social Pro Daily, “We’re testing new ways to give people control over their News Feeds so they can stay connected with the stories they find most relevant.”

Users in the test group will see “Unfollow or Snooze [friend, page or group]” where the current Unfollow option resides in the pull-down menu for posts.

Clicking on Unfollow or Snooze gives users the option of not seeing posts from the friend, page or group for 24 hours, seven days or 30 days, or unfollowing altogether.

Screenshots courtesy of Josh Constine, TechCrunch.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.