Constant Contact Debuts Facebook Marketing Platform For Small Businesses
The newest entry into the small business Facebook marketing sector comes from Constant Contact, which announced the launch of its Social Campaigns platform.
The newest entry into the small business Facebook marketing sector comes from Constant Contact, which announced the launch of its Social Campaigns platform.
Social Campaigns offers a fairly standard list of features, so it’s really up to brand managers to decide which solution fits their needs and which interface they are most comfortable with.
The Constant Contact platform allows users to:
- Create professional-looking landing pages on Facebook;
- Manage like-gated campaigns and offerings, such as coupons, weekly special deals, fund-raisers, product showcases, and videos;
- Publish and promote campaigns to Facebook, Twitter, LinkedIn, and email, via the platform; and
- Access metrics including fan growth, email list growth, visits, clicks, downloads, and participant sharing.
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