Facebook slowly losing dominance in social logins

The dominant mechanism for social logins into a mobile app is still Facebook, but research from Gigya — a social connection firm — shows that Google+ is gaining ground.

Now, less than half of social logins in North America happen via Facebook, with Google+ and Yahoo emerging as options. Though Facebook has a prominent foothold worldwide, Gigya told Inside Facebook that other continents will likely follow suit.

Gigya’s Vice President of Marketing, John Elkaim, talked with Inside Facebook about the shift in social logins, noting that the U.S.