REPORT: Longest Facebook Sessions Are In Singapore
Facebook users in Singapore spend the most time on the social network each time they begin a session, while those in Brazil tend to hang around for much shorter times.
Facebook users in Singapore spend the most time on the social network each time they begin a session, while those in Brazil tend to hang around for much shorter times, according to the latest international study on the use of social networks from Experian.
The U.K. research firm examined social network usage in eight countries. The average time per Facebook session ended up as follows:
- Singapore: 38 minutes, 46 seconds;
- New Zealand: 30:31;
- Australia: 26:27;
- United Kingdom: 25:33;
- France: 21:53;
- United States: 20:46;
- India: 20:21; and
- Brazil: 18:19.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in