Facebook simplifies News Feed interface

noprefsA few months ago, Facebook added per-story feedback to the News Feed in order to allow users to help the service learn their personal preferences. While Facebook has always allowed more general Facebook preferences (like More About These Friends/Less About These Friends), this feedback was much more granular and potentially powerful.

facebook feed settingsHowever, as of today, Facebook has removed News Feed story preferences. When asked to comment on the change, a Facebook representative said the thumbs up and thumbs down were removed “to simplify the site and create a better user experience.”

It’s too bad Facebook wasn’t able to get more value out of the explicit preference data users were generating. For now, Facebook will need to rely on more implicit data.