Facebook Says It Will Achieve Net Zero Carbon Emissions This Year

The social network is also debuting an initiative aimed at rooting out misinformation around climate change

Illustration of the Facebook logo and the world
Facebook introduced a series of climate-focused initiatives Tuesday. Photo Illustration: Trent Joaquin; Sources: iStock, Getty Images
Headshot of Scott Nover

Facebook has announced new corporate sustainability benchmarks along with a new initiative aimed at fighting misinformation about climate change.

The social network aims to achieve net zero carbon emissions starting later this year with 100% reliance on renewable energy. It also pledged to reach net zero emissions for its value chain—including “suppliers and other factors such as employee commuting and business travel”— by 2030. 

In July, Facebook released its first-ever Sustainability Report, which spanned 2019. During this time, the company had cut operational greenhouse gas emissions by 59% since 2017, and reached 86% renewable energy.

The social network is also debuting a Climate Science Information Center, a portal on Facebook with information from government bodies and NGOs such as the Intergovernmental Panel on Climate Change (IPCC), UN Environment Programme (UNEP), the National Oceanic and Atmospheric Administration (NOAA), World Meteorological Organization (WMO) and The Met Office. 

Modeled after its Covid-19 Information Center, which the company says 600 million users have clicked on, the climate science panel will be updated with news and resources about the global climate crisis.

The center will be available in the U.S., U.K., France and Germany before other countries. Facebook also said it’s rolling out a feature called Challenges, where users can encourage their connections to join viral campaigns like the #OurPlanetChallenge, which the company is introducing ahead of Climate Week next week. 

Earlier this year, Facebook partnered with the World Resources Institute and The Yale Program on Climate Change Communication on a Climate Conversation Map, an effort to track the global conversation around global warming. 

While the platform has sharpened its policies and offerings around misinformation in the wake of the Covid-19 pandemic, Facebook still faces regular criticism over its fact-checking protocols, which exempt opinion articles and political ads

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.