Facebook roundup: Turn, Optimal, Unmetric and SumAll add new features to platforms

Turn gets access to Ads API – Digital advertising platform Turn this week announced support for the Facebook Ads API. The company is an early Facebook Exchange partner, but until recently did not offer the ability to buy social ads like Sponsored Stories, Page Post Ads and other Facebook mobile and News Feed-based ads.

Optimal launches Audience Matrix tool – Social media advertising and audience analytics platform Optimal released its Audience Matrix product for Facebook this week. The tool gives brands and advertisers in-depth information about a specific audience on Facebook, using any of the types of targeting available, including Facebook page fans, users who like similar brands, people who live in a certain area, specific mobile device users and more. Audience Matrix is built on Optimal’s proprietary consumer analytics database of more than 2.5 million affinities and interests, and provides instant access to tens of billions of consumer data points across social media platforms.

Unmetric adds SatisfactionMetrics to benchmarking tool  Social media benchmarking company Unmetric this week released a suite of features designed to help brands understand their own social customer service strategies and how they stack up to the competition. With Unmetric’s satisfaction analysis, brands can see insights like how often they are apologizing to fans or how long it takes to respond to comments on Facebook.

SumAll brings Instagram insights to its platform – Analytics platform SumAll‘s newest social analytics tool gives marketers more data about their Instagram activity. Users can track their activity and engagement over time, look at their most-used photo filters and compare Instagram performance to other social platforms, including how each may have driven sales.