Facebook Roundup: Social Gold, DST, Security, WaTunes, Drugs and American Idol

Facebook Fans Worth $3.60 Each – That’s according to social media management services company Vitrue. The figure came from Vitrue’s estimate that the average fan base of 1 million fans generates at least $3.6 million “in equivalent media” in the course of a year via the news feed. Vitrue’s analysis came with data from its clients’ 41 million fans; the study also showed that brands usually got at least one more impression from each fan, although that was not true for every brand.

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