Facebook rolled out Experiments, a way for marketers to combine the results of multiple types of tests of their ad campaigns in order to optimize their performance and develop a deeper understanding of their impact.
The social network said in a blog post that Experiments combines testing elements previously referred to as Test and Learn and Split Testing to give marketers on its platform a single place where they can A/B test campaigns, as well as measure conversions and brand lift.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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