Facebook Testing New Reviews Ad Format

A few weeks ago, we unveiled Facebook ad techniques to leverage the endorsements of your fans– to share their likes with their friends. And we demonstrated that the CTR on an ad showing your friends liking it is a multiple of one without a like. The next logical step is to show your friend’s review in the ad, such as this new format that Facebook started testing over the weekend.

Notice that it not only has your friend’s name linked, but also includes their review and the number of stars.