The emergence of Facebook’s stand-alone News tab in October appeared to signal that the end was near for its Instant Articles fast-loading rich media stories from publishers, but appearances can be deceiving.
Product manager Jaynth Thiagarajan detailed several updates to Instant Articles in a blog post Friday, adding that 30% more time is spent on Instant Articles than on traditional mobile web articles.
Facebook created a new recirculation and navigation surface for Instant Articles, which makes it easier for readers to browse other offerings from the same publisher, potentially discovering fare on other topics.
Users can swipe right on Instant Articles to see the “More from” recirculation surface, which provides up to 50 articles from the same publisher, in a personalized, chronological view.
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