Facebook detailed several updates that are coming to its Ads Manager, stressing efficiency, education and optimization.
The social network will roll out an updated version of its ads reporting over the next month, which will include a feature that enables users to drag and drop metrics such as age, gender and placement and customize the reports they see.
Brands’ campaign structures will be added to the side editing panel so that the entire campaign can be edited from one place, giving users the ability to view, navigate and access actions such as duplicating or deleting campaigns, ad sets and ads.
On the education side, Facebook will provide monthly updates about new feature in its Advertiser Help Center, and three of its Blueprint e-learning courses have been updated: Get Started With Facebook Ads, Manage Ads and Measure Ad Performance.
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