Facebook Revealed a Host of Updates to Its Ads Manager

The social network stressed efficiency, education, optimization

The new creative reporting features in Facebook's Ads Manager
Facebook

Facebook detailed several updates that are coming to its Ads Manager, stressing efficiency, education and optimization.

The social network will roll out an updated version of its ads reporting over the next month, which will include a feature that enables users to drag and drop metrics such as age, gender and placement and customize the reports they see.

Brands’ campaign structures will be added to the side editing panel so that the entire campaign can be edited from one place, giving users the ability to view, navigate and access actions such as duplicating or deleting campaigns, ad sets and ads.

 

On the education side, Facebook will provide monthly updates about new feature in its Advertiser Help Center, and three of its Blueprint e-learning courses have been updated: Get Started With Facebook Ads, Manage Ads and Measure Ad Performance.

The social network also introduced creative reporting, in which each line in the reporting table represents one creative unit—headline, text, call to action, image, video—and in instances where the same creative unit is used across multiple campaigns, results can be compared across campaigns, ad sets or ads.

Finally, split testing has been integrated into commonly used workflows, enabling users to test different versions of ads and determine the lowest cost per result relative to their campaign objectives.

Facebook said in a blog post announcing the changes, “Earlier this year, we finished rolling out the updated Ads Manager to all advertisers globally and made hundreds of improvements, from labeling all columns to making it easier to edit in bulk. We’re committed to making Ads Manager easy to use and effective at providing the information you care most about.”

The social network added, “Over the next year, we will continue to invest in improving the creation, management and reporting experiences. To do this, we’re focusing on efficiency, so you can spend your time on strategy instead of creation, management and reporting tasks; education, so you can better understand our products and stay up to date on what’s new; and insights, to help you optimize your campaigns and improve ad performance.”