Facebook Accidentally Rolls Out Returned Value Metric
For some Facebook page administrators, the site recently added a new metric to insights — returned value. However, as social media experts Jon Loomer and Dennis Yu found out, the social network didn't mean to roll out returned value at this time, and it has since pulled it back.
For some Facebook page administrators, the site recently added a new metric to insights — returned value. However, as social media experts Jon Loomer and Dennis Yu found out, the social network didn’t mean to roll out returned value at this time, and it has since pulled it back.
The definition of returned value is a little murky. Here’s how Facebook termed it:
This data includes all returned value taken by people within 24 hours after viewing an ad or sponsored story in this campaign, or within 28 days after clicking on it.
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