Facebook Reoptimizes Friends Page for Growth, Friend List Creation

Facebook today is rolling out updates to its Friends page that makes importing your webmail contacts and creating friend lists for filtering your home page feed easier. It’s a much needed brushup to the Friends page.

Facebook is putting contact list importing and friend suggestions up front to further encourage the site’s growth. Although Facebook is still adding over half a million new users per day, finding ways to increase the site’s viral growth is still a high priority. With the latest home page redesign, Facebook put its contact list importer upsell on the bottom of the right column, so increasing its priority on the Friends tab will help make sure it’s not missed.

In addition, Facebook has tweaked the Friend List creation flow on the Friends tab so that it’s now easier to make Friend List. Friend Lists are private groupings of your Facebook friends, which you can then use to filter the home page stream and make privacy settings for different groups of friends. Because Friend Lists are relatively hard to make, Facebook is trying to help make it easier. The more Friend Lists people have, the more usable the home page stream becomes.

Check out this video demoing from Facebook the changes: