In response to a ProPublica report last month about Facebook's use of "ethnic affinity" ad-targeting, the social network is making its ad-buying practices more transparent.
ProPublica's piece looked at how Facebook allowed advertisers to purchase ads that would be served to someone based on their ethnicity. After purchasing an event ad, the publication was given options for which groups could see the ad—African American, Asian American or Hispanic. While Facebook is known for its super-targeted ad-targeting, ProPublica suggested being able to buy campaigns solely based on ethnicity was illegal.
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