Facebook Releases New Conversion Tracking Tool for Ads
Facebook has introduced cross-device advertising tracking for product sales.
Facebook is attempting to polish its art of selling ads by giving advertisers more features. The latest: cross-device ad tracking for product conversions. That means, if you sell on the Web and want to advertise on Facebook’s many platforms, you can now see where and when a user buys your item.
Conversion tracking helps businesses measure the return on investment of their Facebook Ads by reporting on the actions people take after your ads are served.
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