Facebook Releases Its Off-Facebook Activity Privacy Tool Worldwide

CEO Mark Zuckerberg initially introduced Clear History at F8 in May 2018

Facebook marked Data Privacy Day Tuesday with the long-awaited global release of its Off-Facebook Activity tool.

CEO Mark Zuckerberg introduced the tool, initially known as Clear History, at the social network’s F8 developers conference in May 2018, and it began rolling out the rechristened Off-Facebook Activity tool last August in Ireland, South Korea and Spain, doing so gradually in order to make sure that everything was working properly and it was ready for global release.

Zuckerberg said in a Newsroom post Tuesday, “Other businesses send us information about your activity on their sites, and we use that information to show you ads that are relevant to you.

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