STUDY: Facebook bouncing back in social logins, with help from anonymous login
After six straight quarters of falling behind in the social login sphere, Facebook has bounced back to take over the top spot.
According to Janrain, Facebook overtook Google and LinkedIn as the most popular choice on B2B sites, posting a 1.5 percent gain and re-claiming a lead it lost in Q1 2014 after holding it throughout 2012 and 2013. It also extended its lead on media and retail sites.
Jamie Beckland, Janrain’s VP of Marketing & Customer Success, told Inside Facebook:
Facebook’s recent announcement of Anonymous Login and Line By Line Controls has given consumers greater comfort that they are in control of their data.
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