Facebook Refers More Traffic, Not Google's Loss

Facebook is referring an increasing amount of web traffic to different sites, but you can't call much of the social network's gain Google's loss.

Facebook is referring an increasing amount of web traffic to different sites, but you can’t call much of the social network’s gain Google’s loss.

We asked Citigroup for a copy of analyst Mark Mahaney’s report that Peter Kafka refers to in a blog post today, but in the mean time will give you our spin on the analyses. x

Google still ranks as the top source of traffic for 74 percent of websites surveyed by Mahaney.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in