Facebook redesigns first step of ad creation in self-serve tool with list of potential ad destinations

Facebook is testing a new design for its self-serve ad tool that presents users with a list of pages, apps and other potential ad destinations they’re connected to.

The social network has been experimenting with designs and features of its ad tool in order to make it more intuitive and useful for less experienced advertisers. Although Facebook introduced a number of new options for large advertisers earlier this year, the company also seems to be trying to do more to support the small- to medium-sized businesses who want to advertise on the site.

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