Facebook Becomes More Important to Red Cross Fundraising, Disaster Relief Efforts

Facebook is now at the center of the American Red Cross‘ efforts to keep the public informed about disaster relief, especially after a catastrophic event like the Chile or Haiti earthquakes, says Wendy Harman, the organization’s director of social media. It was particularly after the Haiti earthquake that she says the Red Cross mobilized and created a procedure for how to respond on Facebook.

“It happened after Haiti, we have sort of a procedure in place now.

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