Facebook Quietly Rolls Out Pay-Later Option For New Gamers
Putting down payment info online is the biggest turn-off for new social gamers... so Facebook has begun testing out a "pay later" option to get them into buying virtual goods.
Putting down payment info online is the biggest turn-off for new social gamers… so Facebook has begun testing out a “pay later” option to get them into buying virtual goods.
We have seen other Facebook efforts to get you into virtual spending before: first they let you obtain Credits by exchanging gifts or checking into places, and they even gave out free virtual Credits earlier this year. Now this new “pay later” option has been quietly added to some games, in an effort to keep capitalizing on this increasingly crucial source of revenue.
Although we do not yet know what the limit for this kind of credit is, Facebook is now letting some users in some games click on a “Pay Later for…?” option, which should ease up new gamers into buying virtual goods when they play casual games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in