Facebook Q4 social logins: up in retail, down in music

Competition — namely Google+ — is growing in the social login space, but Facebook is still the social login leader in Q4, according to a study released recently by Janrain. While Facebook is still the  No. 1 choice for users connecting with sites overall, the social network is downwardly trending with music apps and B2B sites.

However, Facebook is seeing increasing social logins through retail sites and media sites. Overall, 45 percent of social logins throughout the Web in Q4 happened via Facebook, but Google+ isn’t far behind at 35 percent.

Facebook did a little better in Q4, Janrain notices.

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