Facebook provides more insights about referral traffic for mobile apps
Facebook added a mobile referrals dashboard so developers can track and analyze traffic from mobile devices, the company announced in a blog post Friday.
Developers can now view mobile app clicks by day, device and source. The insights also provide mobile referral data by age, gender, language and country. This real-time information can help developers understand their audience and how Facebook’s mobile platform is or isn’t helping them get distribution for their apps. The device and demographic data is also likely to help developers’ marketing efforts and allow them make more informed decisions about the direction of their product.
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