Facebook Promoting High-End Virtual Gifts for Charity to Celebrate 200 Million Users

In celebration of hitting the 200 million user mark today, Facebook announced that it has partnered with 16 global charities/advocacy groups to create virtual gifts promoting their causes in the Facebook Gift Shop. Facebook will donate all of the proceeds from the gifts to the groups involved.

Unlike most Facebook virtual gifts, which cost 100 credits (the equivalent of $1), the for-charity virtual gifts being promoted on the home page of the Facebook Gifts Store cost between 500 and 1000 credits ($5 to $10).

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