Facebook Prepares Their Greatest Blow Against Google

The anticipation for tomorrow's Facebook Mail announcement couldn't be greater.

In the social battle between Facebook and Google, tomorrow may serve as the company’s defining moment, marking the release of the final defense against Google who is also preparing to unleash their final assault on Facebook. While there is an ongoing discussion about the war over search, there’s a more significant short-term play: if Facebook can convince Gmail users to leave the service and use a Facebook-created mail service, Google could end up looking extremely vulnerable.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in