Facebook PMDs Mass Relevance, Spredfast merge

Facebook Preferred Marketing Developers Spredfast and Mass Relevance announced Wednesday that they have combined forces. The company will operate under the Spredfast name and have the merged client base of more than 600 customers.

Combined, the two companies fuel social marketing in 84 countries, manage 1 billion consumer brand connections and process more than 650 million pices of social content per day. Both companies are based in Austin, Tex., and that will continue to be the case.