UPDATED: Facebook Reopens Preferred Marketing Developer Applications, Updates Requirements
Facebook announced Monday that it has reopened applications to its preferred marketing developer program, but it added a few requirements to get the badges. Facebook is moving to a referral-based system, where those that have worked with the company or ads-qualified PMDs will be prioritized.
Facebook announced Monday that it has reopened applications to its preferred marketing developer program, but it added a few requirements to get the badges. Facebook is moving to a referral-based system, where those that have worked with the company or ads-qualified PMDs will be prioritized.
Previously, Facebook had closed off the application process for PMDs, not allowing developers to apply for badges. The probation period was meant to give Facebook some time to rethink things with regard to the program, and to draft new requirements to receive the credentials.
In a Facebook Studio blog post, the company explained why it will only be granting badges to developers that come via referral:
Throughout the history of the PMD program, we’ve learned that companies referred to us by trusted, credible, and informed sources were much more likely to ultimately join the program, as they had proven to be successful on our platform and with marketers.
Additionally,...
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