Facebook PMD Friend2Friend debuts SocialFusion Hashtag Gallery

As more and more brands launch cross-platform campaigns, allowing fans to get involved via Facebook, Twitter, Instagram and YouTube, Facebook Preferred Marketing Developer Friend2Friend announced today the SocialFusion Hashtag Gallery. This allows brands to easily track conversation around a hashtag on several platforms, and also showcases hashtagged fan posts in a visually appealing manner.

Friend2Friend counted a total of 38 Super Bowl commercials this year that utilized hashtags, compared to 20 in last year’s game. The company launched the SocialFusion Hashtag Gallery to give brands a way to show the conversation around a specific hashtag.

Friend2Friend CEO Roger Katz announced the platform in a press release:

So far, brands have failed to fully leverage the treasure trove of fan-generated social content to inspire new and more meaningful connections.