Facebook Plugins Keep People On Websites 50% Longer

Web surfers who log into third-party sites with Facebook Connect spend an average of 50 percent more time on those sites, and view twice as many pages.

Web surfers who log into third-party sites with Facebook Connect spend an average of 50 percent more time on those sites, and view twice as many pages.

That’s according to research from Gigya, which provides social plug-ins for websites.

Gigya also found that Facebook accounts for 62 percent of those social logins, followed by:

  • Yahoo, 15 percent;
  • Google, 12 percent;
  • Twitter, 10 percent; and
  • LinkedIn, percent.

Once users have logged into third-party sites via Facebook Connect or other social plug-ins, they spend the most time in the comments section, and comments and shares tied for first place in terms of page views.

Gigya

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