Facebook platform news: SPMD Adaptly hires first president

Adaptly, a Facebook Strategic Preferred Marketing Developer, announced Thursday that the company hired its first president — Sean O’Neal, most recently the global CMO for The Daily Mail Online.

O’Neal will lead Adaptly’s growth strategy into international markets and lead the development of strategic partner relationships. He will report directly to Adaptly CEO and Co-Founder Nikhil Sethi.

Sethi commented on the hire of O’Neal in a press release:

Sean brings nearly 20 years of marketing and technology experience to Adaptly.

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