Facebook platform news: PMD Adotomi rebrands, becomes Adquant

Adotomi, a Facebook Preferred Marketing Developer in ads, announced that they have gone through a rebranding and will now be known as Adquant.

Tel Aviv-based Adotomi opened in 2007 and was one of the first companies to earn the Facebook PMD badge in 2009. Adquant will be focused on developing the technology launched by Adotomi, fueled by the concept of “holistic optimization,” which animates workflows and improves the performance of large-scale social ad campaigns. The company has handled Facebook campaigns for major companies such as Wix, SodaStream, Nissan and Konami, among others.

Adquant CEO Joe McCormack explained the rebranding:

Today we embark upon the Adquant brand because the company is now solely focused on bringing you the best technology available in the marketplace.