Facebook platform industry news: POSSIBLE, Wildfire, Socialbakers, HootSuite, Expion

POSSIBLE and Wildfire

Global brand agency POSSIBLE announced that it has started a strategic partnership with social technology company Wildfire. The terms of the deal will provide POSSIBLE global clients that utilize Wildfire Social Marketing Suite with more platform capabilities, providing a more holistic view of how social fits into social strategies. Jason Burby, Chief Performance Marketing Officer at POSSIBLE, said in a statement, “By combining the Google social media management and analytics platforms with our strength in optimization, targeting and high-performance content development, we can deliver an unbeatable combination for bringing brands closer to their customers.”


Social media analytics company Socialbakers has launched Ad Audit, a free Facebook ad performance and analytics service. The new tool will help Facebook advertisers see which ads are performing worst or best as well as organize most successful ads by position, ad type and region. It will also provide users with a summary of total expenses too track total effectiveness of the ad campaign. The tool requires users to sign in with their page’s Facebook page. The report is fully customizable.


Social media management dashboard HootSuite has added online survey and questionnaire platform Survey Monkey to its app directory. The company has also added two other platforms, Chartbeat and ContentGems. The addition of these three new application makes it a total 55 social networks integrated within the HootSuite platform.


Social media software company Expion has launched Social Advocator, a browser plug-in tool providing company employees with pre-approved social media content to share on their personal accounts. The tool also helps users create and publish the approved content in real-time or at scheduled times. The bookmarklet will encourage employees to share brand content on their personal accounts. By sharing brand content in employees own social networks, brands are able to build a stronger word of mouth about the company among their employees friends. Employees can be the most influential people around a brand, considering how close they are to the product.