Facebook Is Encouraging Users To Pimp Pages - And Here's Why You Shouldn’t
Running contests from your Facebook page is super-viral marketing. And it’s easy. Anyone can do it — and that’s the problem. Everyone is doing it.
As you may have heard, you can now run promotions and contests from your Facebook page without a third-party app.
Businesses can collect entries and votes by asking fans to like, comment, message or share their content, which is all good news from an engagement point of view.
The only thing users aren’t allowed to do is use tagging as a method of voting or entering. Fair enough — that’s not what the tagging feature is there for, after all.
Still, for most people, this news is probably more of a “so what” than a “guess what”— because business pages have been doing this forever, right?
Right — but until now, running contests, competitions and sweepstakes was an offense that could get you banned outright if caught.
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