Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange
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Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its Web site visitors, who may not be ready for another purchase.
The program, dubbed Quantcast Advertise, anonymously matches prospects' cookies against the data-based characteristics of an advertiser's past customers.
The seven-year-old digital measurement company said its data pool provides a higher level of ad targeting when it comes to the look-alike Facebook audience segments, which similarly minded tech firms have begun offering during the last few months.
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