Facebook Pages: This is Big

Last night Facebook launched the new Facebook Pages offering and it’s significant. There was discussion about significant changes to groups and this is it. Rather than creating groups, brands can create their own “Pages” that can have applications, fans, photos, videos and more. In addition to having an interactive brand page their is an analytics service that provides information about: unique views, number of fans, new fans, removed fans, wall posts, reviews and photo views.