Bandcamp Drives Music Sales Via Facebook Pages

Whether or not the name of the application Bandcamp reminds you of the American Pie movies, the new app allows musical acts to create pages on Facebook.

This one time … on Facebook … our band put up a page using Bandcamp.

American Pie jokes aside, Bandcamp is a Facebook app that allows bands to use their brand pages to:

  • Offer their music to fans, free or paid, via MP3 files or higher-quality options including FLAC, Apple Lossless, AAC, and Ogg Vorbis;
  • Add bonus content to music downloads, including liner notes, booklets, videos, and cover art;
  • Bundle merchandise along with music, offering fans items such as records, CDs, T-shirts, and posters, in combination with their digital downloads;
  • Create discount codes and offer them to fans;
  • Set up pre-orders;
  • Support multiple currencies;
  • Merchandise fulfillment partners can access data including orders, shipped orders, and status;
  • Sync metadata from tracks with art and other information;
  • Add tools such as embeddable music players, allowing bands to share their music via blogs, Facebook, other social networks, or email;
  • Access analytics, including which users are linking to the band’s Facebook page, where the band’s music is being embedded, most and least popular tracks, download statistics, and search-engine referrals;
  • Create custom domains;
  • Customize the page’s header, background image, and colors;
  • Weekly submission of U.S., Canadian, and international sales to SoundScan;
  • Search-engine optimization;
  • Integration with Creative Commons; and
  • Support for mailing lists.

Bandcamp‘s basic service is free, with the company taking a 15 percent share of revenue from music downloads, and premium options are available.

The app currently claims support for 2,685,420 tracks and 333,620 albums from artists in 183 countries, and it said it has processed 1,557,030 paid transactions and served 20,323,654 downloads.

Bandcamp appears to be more commerce-driven than other companies that create band pages for Facebook, such as FanBridge, which reached a deal last month to support artists with Roadrunner Records.

Readers: Have you ever downloaded music directly from an artist’s Facebook page?