Viral? Not! Only 2% Of Fans Share Facebook Page Posts

Just under two percent of a page's fans reshare posts, on average, according to statistics from EdgeRank Checker.

Have you looked at the “virality rate” statistic in your page insights — the percentage of fans who reshare a page’s posts and wondered why the percentage looked so low?

Take heart: 61 percent of page have a virality rate of 2.5 percent or less, according to EdgeRank Checker.

The median rate came out to 1.9 percent.

EdgeRank Checker arrived at these figures after analyzing over 375,000 individual posts collectively put out by 10,000 pages, from February 3 through March 3 of this year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in