Facebook's page post link ads will become simpler to create, more customizable

As part of Facebook’s growing push to simplify its advertising offerings, the company announced Monday that the commonly-used page post link ads will become easier to use and customize.

Page post link ads are usually a brand’s best bet to drive conversions from Facebook, and the company wants to make them easier to create. One of the main complaints from advertisers regarding this ad unit is the lack of customization available. Advertisers previously have been unable to upload a new and optimized teaser image to accompany the ad, so Facebook built this capability and launched it Monday.

Additionally, Facebook simplified the flow for unpublished page post link ads and improved the process of creating an ad.

Facebook announced changes to the creation of page post link ads in a blog post:

Choosing the right image is essential to creating a great ad, so we’re are rolling out image customization for Page post link ads...