Fanzila Stomps Into Facebook Page Tab Market

The Facebook content-management-system sector has a new entrant from one of its players, as Tel Aviv-based Fanzilla rolled out a new suite of applications for brand pages on the social network.

The Facebook content-management sector has an update from one of its players, as Tel Aviv-based Fanzila rolled out a new suite of applications for brand pages on the social network.

Fanzila introduced content management software that allow brand managers to add tabs to their Facebook pages, including blogs, forums, competitions, wikis, videos, photos, and other applications.

The blogging app allows users to add their blogs as tabs on their Facebook pages, complete with rich media such as video and images, and to customize the design.

Blogging directly on Facebook, instead of sending fans to posts hosted on other sites, also incorporates the social network’s comments, sharing, and likes.

The forum app also creates a tab on brand pages, and it is fully integrated with the wall.

Three types of competitions are supported by the Fanzila app, allowing fans to compete based on their videos, photos, or status updates.

And the video app allows brand managers to create a full-featured video portal under a tab, and to upload videos to the Fanzila servers or embed them from YouTube.

The platform from Fanzila also offers improved business intelligence and analytics.

The blogging component — specifically the ability to post blog content directly on Facebook — was the most impressive component in Fanzila’s suite, and overall, it seems to provide useful tools to help brands and small businesses improve their presences on the social network.

The Israeli company recently raised a $1 million series-A venture-capital financing round led by Blumberg Capital, and it counts MTV, Viacom, J. Walter Thompson and Young & Rubicam among its clients.

Readers, have you interacted with blog content on Facebook brand pages?

Recommended articles