Facebook Positioning Its Ad Products in 3 Classes
Forrester’s Jeremiah Owyang recently caught up with Facebook’s Director of Monetization Tim Kendall, who spoke about the different ways Facebook is packaging its advertising products for big brands. Tim says that Facebook is focusing on 3 different types of “engagement” ads:
1) Comment Style Ad: Members can now leave comments on these advertisements, much like wall posts. Brands that are focused on entertainment, new product rollouts, autos and apparel are well suited. The ad can show up to 4 comments per object, and the activity spreads to the users newsfeed.
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