Facebook Opened Its Instant Games Platform to All Developers

Games can be monetized through interstitial and rewarded video ads

Facebook is now allowing all developers to create games for Instant Games, its HTML5 cross-platform gaming service, which allows users to play games on News Feed and Messenger without downloading additional applications or programs.

Instant Games originally launched in closed beta in 30 countries in November 2016, and it rolled out to all Messenger users in May 2017.

As part of this launch, Facebook’s Ads API (application-programming interface) is also now available for all developers, allowing them to integrate interstitial and rewarded video ads, powered by Audience Network, into their games.

In addition, developers have access to a variety of new features, designed to help them grow and monetize their games.

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