A Few Pointers On Facebook Open Graph Applications
Facebook's Open Graph offers new opportunities for viral marketing -- here are a few pointers on how to do that.
Facebook’s newest opportunity for viral marketing: Once users grant an Open Graph app or website persistent publishing permission, their activity is published to the tickers of friends and the user’s own timeline.
In Open Graph, developers choose a verb and a noun that are used in the published activity stories.
Along with publishing individual activity stories, Open Graph apps can publish reports, or summaries of a user’s activity.
Developers can choose between different report layouts and define what activity will be aggregated and how it will be sorted.
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