The PGA Tour is teeing up Venue, the Facebook NPE Team application that enables commentators and fans to experience live events together in a new, interactive way.
The Facebook NPE Team—the NPE stands for New Product Experimentation—rolled out Venue in late May with Nascar as a partner, kicking things off with the Supermarket Heroes 500 race from Bristol Motor Speedway in Bristol, Tenn., May 31.
The app was designed to enable fans to split their attention between the event and their phones, and Product lead Manish Gaudi said when introducing it in May that this is done with Moments, or short-lived digital opportunities for them to connect when something memorable or interesting occurs during the event.
Shane Bacon from Fox Sports and Ben Everill from PGATour.com
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